Simulated Reality
From idea to reality

What is XR?

Augmented Reality (AR)?
Mixed Reality (MR)?
Virtual Reality (VR)?
Extended Reality (XR)?

Why must there be so many terms for technology that extends beyond our current reality? XR is a term to end the confusion for what truly is a simple concept.

XR is the tool that connects audiences to your brand; not simply by showing your content or product but immersing them in your story and giving them a more in-depth look at your brand.

Virtual Reality

Virtual Reality (VR) is the most immersive form of XR

Virtual Reality (VR) transports users to completely new destinations. The gaming industry has been adopting this tech to bring users further into stories, and B2B companies have adopted this tech to perfect explaining new ideas and concepts to their employees and stakeholders.

Virtual Reality is unlike any other medium of brand communication. Within these experiences, you are fully immersed, you truly ‘live’ the story you find yourself in.

Virtual Reality is unlike any other medium of brand communication. Within these experiences, you are fully immersed, you truly ‘live’ the story you find yourself in.

Traditional film is a window into a story.
In interactive VR, you are the story.

Interactive VR puts you into a computer-generated reality – replications of actual places or fictional worlds – experienced through high-powered head mounted displays (HMDs). You have the ability to move around the environments and interact with them. In these experiences ‘presence’ – the real magic of VR – is at its most powerful. The perception of being physically present in a non-physical world is an incredibly powerful sensation.

Augmented Reality

It's on your phone, and you've probably used it before

Augmented Reality (AR) is the most accessible form of XR that places content right over your own reality. Social AR through Facebook, Instagram, and Snapchat have been the most public form of this technology. Its effectiveness with spreading messaging in a digital age has pushed new brands to develop content for web that anyone can use, from any device with a camera.

Simply put, AR is an overlay of digital content in the real world through a screen.

AR has already delighted millions in the form of Snapchat’s animated emojis, Instagram’s 3D stickers, and Pokémon Go. The accessibility and simplicity of markerless AR are two of the huge advantages it has over VR, and now Apple and Google have opened it up to the masses via ARKit and ARCore respectively.

Using a phone or tablet’s camera and motion sensors, AR works by finding points in the environment, then tracking them as you move the device. It doesn’t create a 3D model of a space, but it can “pin” objects to one point, realistically changing their scale and perspective. It can also find flat surfaces, which is great for placing digital props into the real world.

Use Cases

Magic Mirror→
WebXR→
Spark Mirrors→
AR Wall→
Broadcast AR→

Erase the line between your imagination and the real world

Contact
Zero To One →
SaaS →
AR VR MR →
Holograms →
Face Filters →
“Cope helped in quicker and experiential demos to the our clients which meant higher conversion rates and we were able to keep our clients ahead of the competition by consistently improving reach through AR”
Pavan Kumar, Wavemaker
“This is the second testimonial. Cope helped in quicker and experiential demos to the our clients which meant higher conversion rates and we were able to keep our clients ahead of the competition by consistently improving reach through AR”
Shamak Davar, Estonia Tech
“Cope helped in quicker and experiential demos to the our clients which meant higher conversion rates and we were able to keep our clients ahead of the competition by consistently improving reach through AR”
Pavan Kumar, Wavemaker