Augmented Reality (AR)?
Mixed Reality (MR)?
Virtual Reality (VR)?
Extended Reality (XR)?
Why must there be so many terms for technology that extends beyond our current reality? XR is a term to end the confusion for what truly is a simple concept.
XR is the tool that connects audiences to your brand; not simply by showing your content or product but immersing them in your story and giving them a more in-depth look at your brand.