Reality.Tools

A single destination for incredible 3D resources.

3D is a tricky, and 3D on the web is an exponent tricker. At Cope, we realized if our creations are to work just as intended visually, across every surface, platform and implementation; we have to provide the user with the least common denominator of 3D experiences to help.
Industry
3D | VR | AR
Location
Bangalore
year
2020
Area
Zero to One
Company Stage
Early Stage Private
Deliverables
Branding
Product Strategy
UX Design
UI Design
Web Applications

About

Reality.Tools is a single destination for incredible 3D resources for early stage startups, ideas and projects.

It ranges from 3D packs, presentation templates, websites and even Reality Kit templates to help you craft the next big thing.

Reality.tools was the surrogate designer for my startup that helped us close our pre-seed round
- Amalendu Mishra, Founder

Overview

At Cope a lot of the work we do is around identifying, building and scaling transformative design for early stage startups and brands. This ain't easy, and we often were made to remember that it just is not.

Surely, a new idea cannot be this difficult to put out to the world? There are some resources around to make your idea simpler. So yay, we said to ourselves. However, the moment we stepped into the world of 3D, no options were possible at all.

We decided to roll up our sleeves and put out to the world a number of resources in the world of 3D that can benefit your next big idea. We thought any bits we could do to bring things to a reality, any reality, is worth building.

Key Metrics

Metric 1
Launched with more than 6 categories of resources and assets
Metric 2
Collaborated with leading communities like CatchAR to help build user adoption
Metric 3
Rendered over 100 GB of 3D assets and resources to classify over 18 categories

The Challenge

3D is a tricky, and 3D on the web is an exponent tricker.
At Cope, we realized if our creations are to work just as intended visually, across every surface, platform and implementation; we have to provide the user with the least common denominator of 3D experiences to help.
To make this possible, we used Blender to create GLB files and then batch rendered them using a custom PBR renderer built in-house for a true to life rendering of the materials.
An Identity Fragility
Further, the rendered files were over 10GB for every collection. This was compressed without noticeable artifacts to the rendered assets. The final renders were then classified and used across presentations, websites and icon packs to be provided to the community of users.

The Approach

01

Node Code Paradigm

As fans of the no-code revolution ourselves, we picked up Webflow ecommerce to help build our web presence and put the site out

02

Building 3D

We then got down to building every little piece, in 3D. Face filters, icon packs, presentations, website templates and more.

03

Launching ‘Product’

Once done, we prepped for the launch of the site no different from the launch of a product

Solution

Rather than sitting obligingly in a corner like conventional companies in the space, the Urban Vault identity pushes the boundaries on how spaces are used. It’s a window, it’s a pattern, it’s a container for productivity. The pattern is derived out of its repetition provide a distinctive, memorable and cohesive framework for the brand. The brand can be used in dozens of different configurations, creating extensions of the brand while reiterating the core aesthetic.
The website was completely overhauled to provide for immersive tours, technology integrations for quick information dissipation to a visitor, and a completely revamped customer onboarding process to more than double the active pipeline, even during the pandemic.

Internal processes that were executed using spreadsheets were overhauled with no-code tools and applications purpose built for efficient center management.
Deliverables
Branding
Product Strategy
UX Design
UI Design
Web Applications

Bet you 5 dollars that we're worth a Zoom.

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